Black Friday

Black Friday is the day after Thanksgiving. It’s traditionally the busiest shopping day of the year because it kicks off the holiday season. This season is crucial for the economy because around 30% of annual retail sales occur between Black Friday and Christmas. It was originally called Black Friday because so many people went out to shop which caused traffic …

Chatbot … Transforming customer experience

Chatbot is AI-based conversation agents and used in customer-engagement scenarios. They are designed to simulate human interactions and provide immediate, personalized responses 24*7. This eliminates delays and errors in customer support, particularly for handling customer complaints. The real credit for bringing chatbots further into the spotlight goes to Facebook Messenger, due to the fact that Facebook made it possible to integrate chatbots …

Tips to increase your brand awareness via social media

Social media is an essential piece of your business marketing strategy. Here are some tips to increase your brand awareness via social media Find your audience… Before you start focusing on a particular social platform, find out whether your target audience is on it. You can do this by searching for relevant conversations about your product or industry. Use Visuals…  Images …