UTM

Discover how to track social media success with the UTM parameters

What if your traffic bounces all over the place? Maybe you’ve different social media contents, And you’ve email campaigns, And you’re running paid ads, And you’re using Instagram stories, And you’ve YouTube TrueView ads running, And within that, you’ve multiple Call To Actions … Definitely, you’ll get confused and wondered which of your campaigns are really working? Or where your …

Black Friday

Black Friday is the day after Thanksgiving. It’s traditionally the busiest shopping day of the year because it kicks off the holiday season. This season is crucial for the economy because around 30% of annual retail sales occur between Black Friday and Christmas. It was originally called Black Friday because so many people went out to shop which caused traffic …

Chatbot … Transforming customer experience

Chatbot is AI-based conversation agents and used in customer-engagement scenarios. They are designed to simulate human interactions and provide immediate, personalized responses 24*7. This eliminates delays and errors in customer support, particularly for handling customer complaints. The real credit for bringing chatbots further into the spotlight goes to Facebook Messenger, due to the fact that Facebook made it possible to integrate chatbots …