optimization-score-improve-google-ads-account

Use optimization score to improve google ads account optimizations

Your optimization score, helps you understand your account’s optimization potential. The score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Log in your google ads account – Navigate to ‘ GO TO – Recommendations’ Google looks across key aspects of your campaigns to evaluate their optimization, and then offer some recommended actions …

Secrets to successful retargeting campaigns

Before retargeting, be sure you have the pieces of the puzzle in place and the right strategy. Consider those secrets when creating retargeting campaigns Identify Your Goals Add Your Tracking Code Correctly – consider using Google Tag Manager to manage all of your code, pixels, and tags in one place. Target the Right Audience – use Google Analytics to find out where your ticket …