Your optimization score, helps you understand your account’s optimization potential. The score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.
Log in your google ads account – Navigate to ‘ GO TO – Recommendations’
Google looks across key aspects of your campaigns to evaluate their optimization, and then offer some recommended actions if there is room for improvement.
If a recommendation can have more impact on your performance, it’s given more weight on your overall score.
Optimization score encompasses several aspects of your campaign, including:
- Bids & Budgets
- Ads & Extensions
- Keywords & Targeting
Optimization score is calculated in real-time, and factors in variables like :
- Statistics, settings, and the status of your account and campaigns
- Relevant impact of available recommendations
- Recent recommendations history
- Trends in the ads ecosystem
Use recommendations to improve your google ads account by checking your optimization score then implementing recommendations that meet your business goals to drive more conversions and higher ROAS.
P.S. Optimization score is for active Search campaigns only, it doesn’t factor into Quality Score or Ad Rank calculations.