Secrets to successful retargeting campaigns

Before retargeting, be sure you have the pieces of the puzzle in place and the right strategy.

Consider those secrets when creating retargeting campaigns

  • Identify Your Goals
  • Add Your Tracking Code Correctly – consider using Google Tag Manager to manage all of your code, pixels, and tags in one place.
  • Target the Right Audience – use Google Analytics to find out where your ticket sales page visitors are coming from
  • Create Multiple Ad Designs – same ad size doesn’t work on every website, and the same messages, colors, and images don’t work for every audience.
  • For retargeting campaigns, explore these platforms
  • Recommended Ad sizes
    • Medium rectangle: 300×250
    • Leaderboard: 728×90
    • Wide skyscraper: 160×600
    • Mobile leaderboard: 320×50
    • Billboard: 970×250
    • Large rectangle: 300×600

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