Today’s consumers don’t want to hear about products – they need educational, helpful information to solve their problems.
To compete in today’s global marketplace and reach increasingly unreachable potential customers, you’ve got to be proactive to attract qualified leads. There’s no getting around it – you must invest in content.
Content marketing can help your company forge new relationships with current customers, reach out to prospective customers and strengthen your company’s overall reputation.
By implementing content marketing appropriately, your company can increase exposure in search engine results and win over buyers.
To help produce enough high-quality content, many content marketers will repurpose previously created content.
You can repurpose almost all of your content into another form of content as long as the new content offers something new of value to your potential customers.
Your customers “pay” for the content you produce with their personal information, which may include name, email address, professional title, company name/size and more through Call-to-action, CTAs. Capturing this information is called lead generation.
If your buyer persona did not take action on the CTA, you could enter leads into lead nurturing or marketing automation campaigns, which are types of lead management that help marketers remain engaged with leads after initial conversion until they are ready to be passed to your sales team.